Analytics For Website

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A session is one browser tab that sent an event in the last 30 minutes, so someone with three tabs open counts three times. Bot traffic is detected from the user agent and reported separately.

Everything on this page uses the period above. Days are counted in your browser's timezone, and the comparison adds a second set of numbers for the period you picked.

Traffic

Selected period –
Compared with –
Page views
Sessions
Unique visitors
Bounce rate
Visit duration

Click a metric to plot it below. A session is one tab for the whole visit; a unique visitor is one long-lived browser cookie, so visitor counts are a floor. Bounce rate is the share of sessions that produced a single page view. Visit duration is the average time pages stayed visible, in seconds.

Visitors map

Each marker is a cluster of visits geolocated from the IP address the event arrived from.

When do visitors come?

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Geography

Where visits came from, at three levels of resolution.

Acquisition

How people arrived. A referrer of "Direct" means the browser sent no referring page — a bookmark, a typed address, or a link opened in a new tab from a chat app.

Audience

Browser, device and language, plus how long pages stayed visible. Duration buckets count views, not visits.

Pages

Every URL that received a view, most visited first.

Deeper analysis